Thomas Nelson Combines Christian Sales Divisions
Christian Retail and Nelson Ministry Direct Sales Teams Integrated
Under the Leadership of Gary Davidson
(Nashville, Tenn.) Thomas Nelson, Inc. announced today that they are joining their two Christian sales divisions under the leadership of Gary Davidson, Senior Vice President of Christian Retail Sales/Ministry Development Group. This move will join the Christian Retail Sales team and the Nelson Ministry and Direct Sales team, the group responsible for selling direct to churches and ministries.
“Over the past few years, we have struggled with how to maximize our impact with churches, ministries, and our Christian retail partners. Although these groups have a common mission and vision they were competing instead of collaborating,” said Michael S. Hyatt, President and CEO. “By aligning their efforts under Gary’s leadership, we hope to increase their productivity and profitability.”
With this move, the name of the ministry arm of the sales division will be change from Nelson Ministry and Nelson Direct to the Ministry Development Group. The new name of the group emphasizes their shift in focus from direct sales to aiding in the development of these ministries as they seek to impact the world with the word of God.
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