(Nashville, Tenn.) Unraveling the mystery of how men and women make buying decisions just became easier with the new book, The X and Y of Buy, (Thomas Nelson, June 9, 2009) by veteran branding, marketing, and salesperson, Elizabeth Pace.

Shopping for a man’s suit? Walk right into a department store and there they are: men’s suits in every color, size, and design, all displayed together. You’re in and you’re out in plenty of time for kickoff.  Need a women’s suit?  Block out the afternoon and let the hunt begin. There are numerous stores to visit, prices to compare, and sales to check out. It’s a truth as old as time; women love the search, men love the kill.  Men and women are wired differently and smart marketers know it.

Cleverly divided into two parts, The X and Y of Buy makes the humorous and effective case that in order to reach your audience - and ultimately sell more effectively - it is essential that you know what separates the sexes.

“Helping sales and marketing professionals become experts at equally understanding each sex is my goal so there will be no ceiling to what they can accomplish,” says Pace. “It’s not just about selling either. Educators, politicians, and professionals can also benefit by recognizing the innate and specific strengths of both sexes.”

Show topics include:
•    How men and women’s brains differ and how can a salesperson use that to his or her advantage
•    How gender differences affect marketing, advertising, and sales
•    Which gender is more loyal as a customer and why
•    How should a female salesperson approach a mostly male audience?
•    Communication tactics that work with the opposite sex in sales and personal relationships
•    How knowing gender differences works in business and in personal relationships

Pace makes these topics understandable and entertaining at the same time.  A segment your audience is sure to enjoy.  Author BIO and Q & A are included in this packet.

About The Author
Elizabeth Pace is a business strategist and serial entrepreneur. She has led the growth strategies of three successful venture capital startups, a publicly traded biotech company, and a multibillion dollar nonprofit hospital system. She is a frequent keynote speaker for corporations and associations and lecturer at universities. Elizabeth lives in Brentwood, Tennessee with her husband and their two children. For more information visit www.elizabethpace.com.

Contact:    Curt Harding
Senior Publicist
(615) 902-2246
charding@thomasnelson.com