The X and Y of Buy

(Nashville, Tenn.) Unraveling the mystery of how men and women make buying decisions just became easier with the new book, The X and Y of Buy, (Thomas Nelson, June 9, 2009) by veteran branding, marketing, and salesperson, Elizabeth Pace.

Shopping for a man’s suit? Walk right into a department store and there they are: men’s suits in every color, size, and design, all displayed together. You’re in and you’re out in plenty of time for kickoff.  Need a women’s suit?  Block out the afternoon and let the hunt begin. There are numerous stores to visit, prices to compare, and sales to check out. It’s a truth as old as time; women love the search, men love the kill.  Men and women are wired differently and smart marketers know it. READ MORE »