Latest Project, 3:16—The Numbers of Hope, Sells 3.7 Million Brand Units

(Nashville, Tenn.) Max Lucado, best-selling author and pastor, has signed a three-book contract with Thomas Nelson, Inc. The first of three adult trade titles will release in 2009. Thomas Nelson currently publishes 23 out of Lucado’s 24 adult trade books.

Max Lucado is pleased to continue partnering with his long-time publisher: “Teaming up with Thomas Nelson brings me such joy and excitement,” said Lucado. “It is an honor to partner with such an outstanding publishing house.” When asked what he specifically values about Nelson, Max added, “They epitomize integrity, quality, and creativity. I’m thrilled about our future together.” READ MORE »

(Dallas, TX) Thomas Nelson Live Events will host 29 Women of Faith conferences throughout the United States in 2008. Thousands of women will gather for the events filled with inspiration, laughter and time to relate to other women.“It’s such a great time for women to get away for a weekend and be with our girlfriends,” says Nancy Persinger, from Medinah, IL.”We all need to do that at least once a year – if not more.”2008 marks the 13th year for Women of Faith conferences. As the nation’s largest women’s event, nearly 4 million women have attended the conferences since the organization began, and more than 350,000 women are expected to attend this year’s events. READ MORE »

(Nashville, TN) Outreach Magazine announced in its May/June 2008 issue that the 3:16 family of products (Thomas Nelson) has been named Outreach Resource of the Year for 2007. Outreach Magazine noted “With an unprecedented number of entities promoting the 3:16 campaign, inspired by Max Lucado’s book 3:16 The Numbers of Hope, it should be no surprise that we found it to be the 2007 resource with the biggest impact on evangelism and outreach in America-and the greatest potential to continue that impact.” Outreach Magazine, published by Outreach Marketing, presents annual awards for the best Christian evangelism resources in a number of categories along with one Resource of the Year. Outreach Marketing is one of the licensing partners of 3:16 product, creating banners, note cards, and many other resources.

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Over 7,000 copies of 3:16 were sold at the 3:16 Live and Women of Faith National Conference in San Antonio, Texas.

(Nashville, TN) More than 2 million branded products from the 3:16–The Numbers of Hope line have been sold as of January 31, 2008. All products are based upon the bestselling book by Max Lucado, 3:16–The Numbers of Hope, which released from Thomas Nelson on September 11, 2007.

“3:16 has repeatedly exceeded expectations and is continuing to grow in 2008,” says David Moberg, Senior Vice President and Group Publisher at Thomas Nelson. “The level of excitement from Nelson and its exceptional partners is unprecedented. 3:16-the movement-is just starting.” READ MORE »