Fastest-Selling Lucado Product in History

(Nashville, TN) — Pastor and author Max Lucado has sold more than four million units worldwide branded with 3:16—The Numbers of Hope, including one million units of the cornerstone book of the same title (released in September 2007).  Thomas Nelson and an unprecedented group of licensed partners have created and distributed a wide variety of 3:16 branded products, including booklets, greeting cards, wearable items, video resources, church musicals, and evangelistic products to name a few.  The unprecedented rate of sales for the 3:16 brand makes it the fastest-selling product in the history of Lucado’s 23-year publishing career. READ MORE »

(Nashville, Tenn.) Thomas Nelson, Inc. was awarded nine of Christian Retailing’s 2008 Retailer’s Choice Awards. The awards were announced on Monday, July 14th at the International Christian Retail Show in Orlando, Florida. Thomas Nelson received more than twice the wins of any other publishing house and walked away with almost a third of the cumulative awards.

“There are two things about Retailer’s Choice Awards that make them among the highest honors in this industry,” said Michael S. Hyatt, President and CEO of Thomas Nelson. “First, the awards are selected by Christian retailers, who work on the front lines to help Christians strengthen their spiritual journey. Second, the awards are judged on a product’s ability to inspire, encourage, and affirm Godly living. I am so proud of the entire Thomas Nelson team.” READ MORE »

Latest Project, 3:16—The Numbers of Hope, Sells 3.7 Million Brand Units

(Nashville, Tenn.) Max Lucado, best-selling author and pastor, has signed a three-book contract with Thomas Nelson, Inc. The first of three adult trade titles will release in 2009. Thomas Nelson currently publishes 23 out of Lucado’s 24 adult trade books.

Max Lucado is pleased to continue partnering with his long-time publisher: “Teaming up with Thomas Nelson brings me such joy and excitement,” said Lucado. “It is an honor to partner with such an outstanding publishing house.” When asked what he specifically values about Nelson, Max added, “They epitomize integrity, quality, and creativity. I’m thrilled about our future together.” READ MORE »

(Dallas, TX) Thomas Nelson Live Events will host 29 Women of Faith conferences throughout the United States in 2008. Thousands of women will gather for the events filled with inspiration, laughter and time to relate to other women.“It’s such a great time for women to get away for a weekend and be with our girlfriends,” says Nancy Persinger, from Medinah, IL.”We all need to do that at least once a year – if not more.”2008 marks the 13th year for Women of Faith conferences. As the nation’s largest women’s event, nearly 4 million women have attended the conferences since the organization began, and more than 350,000 women are expected to attend this year’s events. READ MORE »

(Nashville, TN) Outreach Magazine announced in its May/June 2008 issue that the 3:16 family of products (Thomas Nelson) has been named Outreach Resource of the Year for 2007. Outreach Magazine noted “With an unprecedented number of entities promoting the 3:16 campaign, inspired by Max Lucado’s book 3:16 The Numbers of Hope, it should be no surprise that we found it to be the 2007 resource with the biggest impact on evangelism and outreach in America-and the greatest potential to continue that impact.” Outreach Magazine, published by Outreach Marketing, presents annual awards for the best Christian evangelism resources in a number of categories along with one Resource of the Year. Outreach Marketing is one of the licensing partners of 3:16 product, creating banners, note cards, and many other resources.

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