Nelson Newsroom  |  Releases in the 'Industry Events' Category

Archive for the 'Industry Events' Category

Grupo Nelson Announces Changes in Trade Show Strategy

(Nashville, TN) Grupo Nelson, the Spanish division of Thomas Nelson, announced today that it will no longer participate in the Spanish Christian Book Fairs known as Expolit (Miami, FL) and Expo Cristiana (Mexico).“We have been discussing this move for quite some time,” said Vice President & Publisher, Larry A. Downs. “New market trends are forcing us to re-evaluate the expenditure of every marketing dollar; consequently, we have determined that, for Grupo Nelson, these trade shows provide very little return on a very significant investment.” READ MORE »

Thomas Nelson Changes Trade Show Strategy

(Nashville, TN) Thomas Nelson announced today that it will not be participating in Book Expo America (BEA) 2008 and the International Christian Retail Show (ICRS) 2008. “We have been discussing this move for some time,” said President & CEO, Michael S. Hyatt. “But the current economic downturn is forcing us to re-evaluate the expenditure of every marketing dollar. We are committed to doing our best to support our products and distributors with marketing expenditures that result in greater sales. And we have determined that, for Thomas Nelson, these trade shows provide very little return on a very significant investment.”

Last weekend, Thomas Nelson hosted its inaugural “Open House” at the Music City Sheraton in Nashville, Tennessee. The publisher’s top 100 Christian retail accounts attended the two-day, two-night conference designed to arm participants with a better understanding of industry trends and merchandising strategies, while inspiring their relationships with God. The event also allowed for renewing friendships with other retailers and the Thomas Nelson family. READ MORE »

Thomas Nelson Prepares Revolutionary Event for Christian Retailers

World-Class Speakers & Bestselling Authors To Coach Attendees On ReThinking Business

Open House Logo(Nashville, Tenn.) Preparations are underway as Thomas Nelson, Inc., the world’s largest Christian publisher, counts down the days until their Inaugural Open House. On April 10th – 12th, a delegation of about two hundred Christian retailers from across the United States will visit the publisher’s hometown of Nashville, Tennessee, and experience a revolutionary event that will allow them to re-think their business.

“Open House will be a unique time for Christian retailers to re-think, re-fresh, re-connect, and re-commit,” said Gary Davidson, Senior Vice President of Christian Retail Sales. “Throughout the two-day event, an extraordinary line-up of presenters and entertainment will offer instruction, encouragement, and fellowship. Never before has a single publisher made such a significant investment of time and resources to educate and support this important but challenging sales channel.”
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Thomas Nelson Announces Schedule for 2008 Open House

World-Class Line-up Features Max Lucado, Donald Miller, John Maxwell, Jars of Clay, and The Disney Institute

(Nashville, TN) Thomas Nelson, Inc. announced today the schedule for their Inaugural Open House, which will take place in Nashville, Tennessee, on April 10-12, 2008. Thomas Nelson created this unique event for Christian retailers with the hope of providing inspiration, education, and an opportunity for dialogue.

“We are so excited about the extraordinary line-up of speakers, workshops, and entertainers for our Inaugural Open House,” said Michael S. Hyatt, president and CEO of Thomas Nelson. “This is going to be a breakthrough event. Our team has worked tirelessly to enlist world-class talent that can deliver the messages and the inspiration Christian retailers need in today’s tough retail environment.” READ MORE »