Grupo Nelson Announces Changes in Trade Show Strategy
(Nashville, TN) Grupo Nelson, the Spanish division of Thomas Nelson, announced today that it will no longer participate in the Spanish Christian Book Fairs known as Expolit (Miami, FL) and Expo Cristiana (Mexico).“We have been discussing this move for quite some time,” said Vice President & Publisher, Larry A. Downs. “New market trends are forcing us to re-evaluate the expenditure of every marketing dollar; consequently, we have determined that, for Grupo Nelson, these trade shows provide very little return on a very significant investment.” READ MORE »
