Jason Jones Joins Non-Fiction Trade Group as General Interest & Lifestyle Publicist

(Nashville, Tenn.) Thomas Nelson, Inc. announced today that Jason Jones will be joining the Non-Fiction Trade Book Group as the Publicist for General Interest and Lifestyle. Jason will be responsible for developing the overall publicity strategy for all general interest and lifestyle titles including media relations, event planning, author relations, and creative writing.

“The General Interest and Lifestyle category is a strong growth opportunity for Thomas Nelson. We believe we can produce great books on general topics from a Christian worldview,” said Larry Carpenter, Vice President of Marketing for the Thomas Nelson Non-Fiction Trade Group. “We are thrilled to have Jason join us and publicize these books to the trade media and consumers.” READ MORE »

Industry Veteran Brings Customer Service Expertise to Corporate Brands Team

(Nashville, TN) Charlie Moore joins Thomas Nelson effective immediately to serve the Corporate Brands team as Vice President of Brand Management. Prior to that, he was the Vice President, Sales and Service Operations, for Borders Group, the $4.1 billion parent company of Borders, Waldenbooks, and Borders.com, where he served for more than seven years.

Not only did Moore lead the customer satisfaction and conversion strategies, service operations, and the major account sales organization for Borders Group, but he also reinvented the way staff interact with customers, focused on the development of new service innovations and improved customer engagement in the stores. READ MORE »

Introducing New Vice President of Marketing and Sales

(Dallas, TX) Thomas Nelson Live Events Chief Operating Officer Ann Montgomery announced today the addition of Lisa Dettweiler to the Thomas Nelson team. As Vice President of Marketing and Sales for Thomas Nelson Live Events, Dettweiler will be responsible for event ticket sales, marketing creative and production, event promotion, media relations, company branding and customer service. READ MORE »