(Nashville, TN) Grupo Nelson, the Spanish division of Thomas Nelson, announced today that it will no longer participate in the Spanish Christian Book Fairs known as Expolit (Miami, FL) and Expo Cristiana (Mexico).“We have been discussing this move for quite some time,” said Vice President & Publisher, Larry A. Downs. “New market trends are forcing us to re-evaluate the expenditure of every marketing dollar; consequently, we have determined that, for Grupo Nelson, these trade shows provide very little return on a very significant investment.” READ MORE »

Nashville, TN – “We are all salespeople! Whether we are aware of it or not, we are constantly selling something. Entrepreneurs sharing business opportunities with others, parents persuading their children to adopt the proper values and principles to be successful in life, professionals offering their skills and talents—they are all selling.” This is the main idea in Dr. Camilo Cruz’s new book, Secretos del vendedor más rico del mundo, (Salesman’s Secrets) published by Grupo Nelson.

Selling is not limited to the simple presentation of products, as many believe, but rather it has to do with the way we communicate our ideas, offer our services or introduce our talents and professional skills to others. And though this book is primarily aimed at people involved in sales, it contains universal concepts that are applicable for achieving success in any area of life. READ MORE »