Nelson Newsroom  |  Releases in the 'Business and Culture' Category

Archive for the 'Business and Culture' Category

Former Apple Records Exec and “Outlaw” Producer Ken Mansfield reflects on: HIGH TIMES AND ROCK BOTTOMS IN THE MUSIC BUSINESS

(Nashville, Tenn.)  Grammy-award-winning producer Ken Mansfield, former U.S. manager of Apple Records who also helped create the groundbreaking “Outlaw” sound in country music, revisits the landscapes of success and excess he frequented in those days in Between Wyomings: My God and an iPod on the Open Road (Thomas Nelson, $16.99, June 9, 2009). READ MORE »

Men Are From Mars, Women From Venus - How On Earth Can You Reach Them?

The X and Y of Buy

The X and Y of Buy
(Nashville, Tenn.) Unraveling the mystery of how men and women make buying decisions just became easier with the new book, The X and Y of Buy, (Thomas Nelson, June 9, 2009) by veteran branding, marketing, and salesperson, Elizabeth Pace.

Shopping for a man’s suit? Walk right into a department store and there they are: men’s suits in every color, size, and design, all displayed together. You’re in and you’re out in plenty of time for kickoff.  Need a women’s suit?  Block out the afternoon and let the hunt begin. There are numerous stores to visit, prices to compare, and sales to check out. It’s a truth as old as time; women love the search, men love the kill.  Men and women are wired differently and smart marketers know it. READ MORE »

New Bible To Mention President Barack Obama


The American Patriot’s Bible Incorporates Civil Rights Movement Section

The American Patriot’s Bible(Nashville, Tenn.) The forthcoming Bible title The American Patriot’s Bible (May 2009, Thomas Nelson) takes readers on a powerful journey revealing how faith has seen American citizens through troubled times, as well as impacted the overall formation of this great nation.  Within its pages, readers will find a special section dedicated to the pursuit of equal rights which includes figures such as Dr. Martin Luther King Jr. and President Barack Obama as one of the many introspective historic articles featured in the title.

“We are experiencing change in America, and it was essential to spotlight how faith in God has been there to strengthen the activists when a monumental fight for freedom and justice was at hand,” notes Dr. Richard G. Lee who serves as the general editor for the project, as well as founding pastor of First Redeemer Church (Atlanta, GA), and speaker for the There’s Hope America ministry. READ MORE »

JOHN MAXWELL OFFERS UNIQUE TOOL FOR DETERMINING IF READER’S DREAMS ARE TRULY ATTAINABLE


10 provocative questions create a blueprint for the path to success, purpose, and potential

Put Your Dream To The Test(Nashville, Tenn.) What do you want to be when you grow up? It’s the age-old question asked of countless children. And while aspirations of becoming firefighters, ballerinas, or astronauts often change as children mature, even more of those dreams seem to sadly fade away into nothing at all—giving way to the toils and humdrum of everyday life. New York Times best selling author and leadership expert John Maxwell offers readers a one-of-a–kind tool for determining if their dreams are actually within reach.

In his latest book, Put Your Dream to the Test, 10 Questions to Help You See it and Seize It (Thomas Nelson Publishers, ISBN:978-0-7852-1412-0, March 2009, $25.99), Maxwell challenges readers to take up the relentless pursuit of their dream by offering concrete, realistic strategies for achieving success and realizing one’s dreams. Setting this book apart from all other career guides is a quick, focused quiz to assist readers in ascertaining the likelihood they will be successful in achieving their specific goals. READ MORE »

NEW BIBLE TO CELEBRATE AMERICA’S HEROES OF PAST AND PRESENT

The American Patriot’s Bible Offers Inspiration During Recession Depression

The American Patriot’s Bible(Nashville, Tenn.) In the midst of the recession, a new Bible project is offering hope to rekindle the American spirit. The American Patriot’s Bible (May 2009, Thomas Nelson) takes readers on a powerful journey revealing how faith has seen American citizens through troubled times, as well as impacted the overall formation of this great nation. Joining with the sacred New King James version (NKJV) text are stories of American heroes, quotations from and articles about many of America’s greatest thinkers, historic photographs, and beautiful illustrations that present the rich heritage and tremendous future of the United States of America.

“America stands without equal as a beacon of hope and freedom in a hurting world. Our Founding Fathers delivered to us a system of government that has enjoyed unprecedented success: we are now the world’s longest ongoing constitutional republic. Well over two hundred years under one form of government is an accomplishment unknown among contemporary nations,” notes Dr. Richard G. Lee who serves as the general editor for the project, as well as founding pastor of First Redeemer Church (Atlanta, GA), and speaker for the There’s Hope America ministry. READ MORE »