Dave Schroeder serves as Director of Marketing under Senior Group Publisher David Moberg. His position guides marketing efforts for the publishing categories of the Max Lucado Brand. In the past year he has been directing the long term marketing of 3:16 The Numbers of Hope and planning for Max Lucado’s next major trade book along with his 25th Anniversary of writing in 2010.
Previously, Dave was Director of Marketing for the Business & Culture group. Under his marketing guidance this past few years, he has helped guide New York Times best sellers such as Bill Cosby and Dr. Alvin F. Poussaint’s Come on People, John C. Maxwell’s The 360 Degree Leader, Bryan and Jeffrey Eisenberg’s Waiting for Your Cat to Bark, William J. Bennett’s America: The Last Best Hope Volume 1 and 2, Denise Jackson’s #1 hit It’s All About Him, as well as creative campaigns for Erwin McManus’ Soul Cravings and Rocky McElveen’s Wild Men, Wild Alaska. Schroeder joined the company in early 2006 as a Marketing Consultant for Paradigm Engineering and spent 3 years as an Account Executive promoting and selling Hollywood feature films to theaters for Swank Motion Pictures, Inc.
During his time at Swank Motion Pictures, Dave promoted films from Walt Disney Pictures, Warner Bros., DreamWorks SKG, Paramount Pictures, Sony Pictures, MGM/UA, Paramount Classics, and IFC Films. He oversaw selling and promoting movies to college theaters, independent theaters, city park viewings, and libraries. He was part of the marketing campaigns to sell movies such as Pirates of the Caribbean, The Passion of the Christ, Finding Nemo, The Royal Tenenbaums, Spider-man, Black Hawk Down, James Bond Movies, and many others.
Schroeder holds a Bachelor of Arts degree in Marketing and a minor in History from the University of Evansville. He and his wife Brooke live in Nashville, Tennessee with their newborn baby girl Madelyn, their dog Sir Winston and cats Addison and Sadie.
Contact Information:
P.O. Box 141000
Nashville, TN 37214
ph: 615.902.2127
fax: 615.902.2746
e: dschroeder@thomasnelson.com
Tuesday, April 29, 2008
(Nashville, TN) Outreach Magazine announced in its May/June 2008 issue that the 3:16 family of products (Thomas Nelson) has been named Outreach Resource of the Year for 2007. Outreach Magazine noted “With an unprecedented number of entities promoting the 3:16 campaign, inspired by Max Lucado’s book 3:16 The Numbers of Hope, it should be no surprise that we found it to be the 2007 resource with the biggest impact on evangelism and outreach in America-and the greatest potential to continue that impact.” Outreach Magazine, published by Outreach Marketing, presents annual awards for the best Christian evangelism resources in a number of categories along with one Resource of the Year. Outreach Marketing is one of the licensing partners of 3:16 product, creating banners, note cards, and many other resources.
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Tuesday, February 19, 2008
Over 7,000 copies of 3:16 were sold at the 3:16 Live and Women of Faith National Conference in San Antonio, Texas.
(Nashville, TN) More than 2 million branded products from the 3:16–The Numbers of Hope line have been sold as of January 31, 2008. All products are based upon the bestselling book by Max Lucado, 3:16–The Numbers of Hope, which released from Thomas Nelson on September 11, 2007.
“3:16 has repeatedly exceeded expectations and is continuing to grow in 2008,” says David Moberg, Senior Vice President and Group Publisher at Thomas Nelson. “The level of excitement from Nelson and its exceptional partners is unprecedented. 3:16-the movement-is just starting.” READ MORE »
Wednesday, January 16, 2008
(Nashville, TN) Sales figures from the final quarter of 2007 have revealed that 3:16: The Numbers of Hope, which released on September 11th, 2007, is selling at a faster rate than all previous Max Lucado books. This statistic is particularly notable given the fantastic sales records Lucado releases have garnered over his almost 30 years of writing. Sales momentum for 3:16 has been building since release and the surge was further fueled by the increased store traffic during the holiday season.
Mark Schoenwald, Chief Sales Officer at Thomas Nelson indicated that, “The initial sales performance of the 3:16 trade book has exceeded our expectations which were aggressive to begin with. We are excited about the future as we look forward to continued strong results over the long term. There is no more universal and evergreen message than 3:16 and we believe this book’s best days are ahead, as individuals and churches around the globe are renewed once again by these life changing numbers of hope.” READ MORE »
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