Dave Schroeder serves as Director of Marketing under Senior Group Publisher David Moberg. His position guides marketing efforts for the publishing categories of the Max Lucado Brand. In the past year he has been directing the long term marketing of 3:16 The Numbers of Hope and planning for Max Lucado’s next major trade book along with his 25th Anniversary of writing in 2010.
Previously, Dave was Director of Marketing for the Business & Culture group. Under his marketing guidance this past few years, he has helped guide New York Times best sellers such as Bill Cosby and Dr. Alvin F. Poussaint’s Come on People, John C. Maxwell’s The 360 Degree Leader, Bryan and Jeffrey Eisenberg’s Waiting for Your Cat to Bark, William J. Bennett’s America: The Last Best Hope Volume 1 and 2, Denise Jackson’s #1 hit It’s All About Him, as well as creative campaigns for Erwin McManus’ Soul Cravings and Rocky McElveen’s Wild Men, Wild Alaska. Schroeder joined the company in early 2006 as a Marketing Consultant for Paradigm Engineering and spent 3 years as an Account Executive promoting and selling Hollywood feature films to theaters for Swank Motion Pictures, Inc.
During his time at Swank Motion Pictures, Dave promoted films from Walt Disney Pictures, Warner Bros., DreamWorks SKG, Paramount Pictures, Sony Pictures, MGM/UA, Paramount Classics, and IFC Films. He oversaw selling and promoting movies to college theaters, independent theaters, city park viewings, and libraries. He was part of the marketing campaigns to sell movies such as Pirates of the Caribbean, The Passion of the Christ, Finding Nemo, The Royal Tenenbaums, Spider-man, Black Hawk Down, James Bond Movies, and many others.
Schroeder holds a Bachelor of Arts degree in Marketing and a minor in History from the University of Evansville. He and his wife Brooke live in Nashville, Tennessee with their newborn baby girl Madelyn, their dog Sir Winston and cats Addison and Sadie.
Contact Information:
P.O. Box 141000
Nashville, TN 37214
ph: 615.902.2127
fax: 615.902.2746
e: dschroeder@thomasnelson.com
Thursday, January 6, 2011
NYT Bestselling Collaborator Lynn Vincent to Team with Teen Adventurer on April Release
Nashville, TN – Six months after a rogue wave nearly took her life at sea, teen sailor Abby Sunderland has signed a publishing deal with Thomas Nelson Publishers to tell the story of how, at 16, she set out to become the youngest person in history to circumnavigate the globe alone.
The book, entitled Unsinkable, is expected to hit stores in April.
“It is an honor to be publishing Abby Sunderland’s memoir. Hers is a powerful story of faith and perseverance,” said Thomas Nelson senior vice president and publisher Brian Hampton. “I believe that while she may not have reached her destination, she certainly achieved her destiny. What she accomplished and endured would be remarkable for a person of any age … that she did it as a sixteen-year-old is amazing.” Hampton added, “Abby is the youngest person (boy or girl) ever to solo around Cape Horn, which is considered the ‘Mt. Everest of sailing.’” READ MORE »
Tuesday, September 28, 2010
Monday, September 13, 2010, Nashville, TN – Author and Pastor Max Lucado has 100 million products in print since his first book was published 25 years ago. Lucado’s writings have been published in a wide variety of formats including trade books, gift books, children’s books, study Bibles, devotionals, commentaries, animated children’s videos, calendars, greeting cards, teaching curriculum and licensed gift products.
Of the 100 million products in print, 80 million are books. Lucado’s first book, On the Anvil, was released in 1985. His latest book, Outlive Your Life: You Were Made to Make a Difference, releases tomorrow from Thomas Nelson. Currently his books have been translated into more than 40 languages.
READ MORE »
Tuesday, September 28, 2010
Friday, September 24, 2010, Nashville, TN – Author and Pastor Max Lucado’s latest book, Outlive Your Life: You Were Made to Make a Difference (Thomas Nelson, Sept. 14, 2010), debuts on The New York Times bestseller list at #14 on the Advice, How to and Miscellaneous List for the week of Oct. 3, 2010.
Lucado finished a week of launch publicity with interviews on “CNN American Morning” (Sept. 18) and “Fox & Friends” (Sept. 19) as well national radio programs such as “The Dave Ramsey Show” and “The Rick and Bubba Show” (both Sept. 13). Lucado and Outlive Your Life have also been featured the entire month of September on the nationally-syndicated Christian radio program KLOVE’s “Mornings with Eric & Kim Show.” READ MORE »
Thursday, August 13, 2009
(Nashville, Tenn.) Thomas Nelson, Inc. announced today the launch of a multi-faceted social media campaign to coincide with the release of Max Lucado’s new book, Fearless: Imagine Your Life Without Fear. The company is utilizing the influence of its online “friends” and “followers” to help spread the world about this important release.
On Monday, August 10 at 10 a.m., Michael Hyatt kicked off the campaign on his blog, http://michaelhyatt.com/, with a video book review and a unique offer. He offered the first chapter of Fearless for anyone to download or share. He gave the first hundred commenters a free copy of the book with no strings attached. Lastly, he made available a thousand copies for bloggers through Thomas Nelson Book Review Bloggers program. READ MORE »
Thursday, August 6, 2009
Theme of Trip: Fearless — Imagine Your Life Without Fear
Max Lucado, pastor and bestselling author spoke at more than 22 events during a nine-day trip to Brazil (July 19 – 28, 2009), reaching more than 50,000 people with a message of hope from his forthcoming book Fearless: Imagine Your Life Without Fear (Thomas Nelson, U.S. $24.99, September 2009). The book releases internationally next month, but the Portuguese edition of Fearless released early to accommodate Lucado’s Brazil trip. The Portugese edition has appeared within the top ten spots of every major Brazilian bestseller list to date.
Lucado’s inspirational books have enjoyed international popularity for decades, but the author’s international ministry truly began in Brazil. Max and Denalyn Lucado served as church planting missionaries in Rio de Janeiro during the early 1980s, and two of their daughters were born in Brazil. Lucado was thrilled to be back in Brazil once more, visiting old friends and meeting new acquaintances: “This is like a homecoming to me, seeing church friends and encouraging the precious Brazilian people.” He specifically encouraged Brazilian audiences to fear less in regard to violence (chapter 18 of Fearless addresses this topic). Violence is a significant concern for Brazilians due to ongoing rioting in Sao Paolo and other parts of the country. READ MORE »
Nashville, TN – Six months after a rogue wave nearly took her life at sea, teen sailor Abby Sunderland has signed a publishing deal with Thomas Nelson Publishers to tell the story of how, at 16, she set out to become the youngest person in history to circumnavigate the globe alone.
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