Dave Schroeder serves as Director of Marketing under Senior Group Publisher David Moberg. His position guides marketing efforts for the publishing categories of the Max Lucado Brand. In the past year he has been directing the long term marketing of 3:16 The Numbers of Hope and planning for Max Lucado’s next major trade book along with his 25th Anniversary of writing in 2010.
Previously, Dave was Director of Marketing for the Business & Culture group. Under his marketing guidance this past few years, he has helped guide New York Times best sellers such as Bill Cosby and Dr. Alvin F. Poussaint’s Come on People, John C. Maxwell’s The 360 Degree Leader, Bryan and Jeffrey Eisenberg’s Waiting for Your Cat to Bark, William J. Bennett’s America: The Last Best Hope Volume 1 and 2, Denise Jackson’s #1 hit It’s All About Him, as well as creative campaigns for Erwin McManus’ Soul Cravings and Rocky McElveen’s Wild Men, Wild Alaska. Schroeder joined the company in early 2006 as a Marketing Consultant for Paradigm Engineering and spent 3 years as an Account Executive promoting and selling Hollywood feature films to theaters for Swank Motion Pictures, Inc.
During his time at Swank Motion Pictures, Dave promoted films from Walt Disney Pictures, Warner Bros., DreamWorks SKG, Paramount Pictures, Sony Pictures, MGM/UA, Paramount Classics, and IFC Films. He oversaw selling and promoting movies to college theaters, independent theaters, city park viewings, and libraries. He was part of the marketing campaigns to sell movies such as Pirates of the Caribbean, The Passion of the Christ, Finding Nemo, The Royal Tenenbaums, Spider-man, Black Hawk Down, James Bond Movies, and many others.
Schroeder holds a Bachelor of Arts degree in Marketing and a minor in History from the University of Evansville. He and his wife Brooke live in Nashville, Tennessee with their newborn baby girl Madelyn, their dog Sir Winston and cats Addison and Sadie.
Contact Information:
P.O. Box 141000
Nashville, TN 37214
ph: 615.902.2127
fax: 615.902.2746
e: dschroeder@thomasnelson.com
Thursday, August 13, 2009
(Nashville, Tenn.) Thomas Nelson, Inc. announced today the launch of a multi-faceted social media campaign to coincide with the release of Max Lucado’s new book, Fearless: Imagine Your Life Without Fear. The company is utilizing the influence of its online “friends” and “followers” to help spread the world about this important release.
On Monday, August 10 at 10 a.m., Michael Hyatt kicked off the campaign on his blog, http://michaelhyatt.com/, with a video book review and a unique offer. He offered the first chapter of Fearless for anyone to download or share. He gave the first hundred commenters a free copy of the book with no strings attached. Lastly, he made available a thousand copies for bloggers through Thomas Nelson Book Review Bloggers program. READ MORE »
Thursday, August 6, 2009
Theme of Trip: Fearless — Imagine Your Life Without Fear
Max Lucado, pastor and bestselling author spoke at more than 22 events during a nine-day trip to Brazil (July 19 - 28, 2009), reaching more than 50,000 people with a message of hope from his forthcoming book Fearless: Imagine Your Life Without Fear (Thomas Nelson, U.S. $24.99, September 2009). The book releases internationally next month, but the Portuguese edition of Fearless released early to accommodate Lucado’s Brazil trip. The Portugese edition has appeared within the top ten spots of every major Brazilian bestseller list to date.
Lucado’s inspirational books have enjoyed international popularity for decades, but the author’s international ministry truly began in Brazil. Max and Denalyn Lucado served as church planting missionaries in Rio de Janeiro during the early 1980s, and two of their daughters were born in Brazil. Lucado was thrilled to be back in Brazil once more, visiting old friends and meeting new acquaintances: “This is like a homecoming to me, seeing church friends and encouraging the precious Brazilian people.” He specifically encouraged Brazilian audiences to fear less in regard to violence (chapter 18 of Fearless addresses this topic). Violence is a significant concern for Brazilians due to ongoing rioting in Sao Paolo and other parts of the country. READ MORE »
Wednesday, June 3, 2009
Best-selling author and Texas pastor Max Lucado visited Ethiopia May 5-11, 2009 with international humanitarian agency World Vision. Joined by his wife Denalyn, his daughter Jenna and her husband Brett Bishop, World Vision President Richard Stearns, Thomas Nelson CEO Michael Hyatt and Women of Faith president, Mary Graham, Lucado experienced first-hand the immense need for aid in this remote area of Africa. As a long time sponsor of World Vision children, Lucado was deeply moved by the joy of the Ethiopian people in the face of such hardship and by the difference World Vision is making in that country.
Before he even left the United States, Lucado made it his goal to help World Vision sponsor 25,000 more children. Interested sponsors can go to the website link: http://maxlucado.com/ethiopia/. READ MORE »
Friday, October 17, 2008
Fastest-Selling Lucado Product in History
(Nashville, TN) — Pastor and author Max Lucado has sold more than four million units worldwide branded with 3:16—The Numbers of Hope, including one million units of the cornerstone book of the same title (released in September 2007). Thomas Nelson and an unprecedented group of licensed partners have created and distributed a wide variety of 3:16 branded products, including booklets, greeting cards, wearable items, video resources, church musicals, and evangelistic products to name a few. The unprecedented rate of sales for the 3:16 brand makes it the fastest-selling product in the history of Lucado’s 23-year publishing career. READ MORE »
Monday, July 14, 2008
Latest Project, 3:16—The Numbers of Hope, Sells 3.7 Million Brand Units
(Nashville, Tenn.) Max Lucado, best-selling author and pastor, has signed a three-book contract with Thomas Nelson, Inc. The first of three adult trade titles will release in 2009. Thomas Nelson currently publishes 23 out of Lucado’s 24 adult trade books.
Max Lucado is pleased to continue partnering with his long-time publisher: “Teaming up with Thomas Nelson brings me such joy and excitement,” said Lucado. “It is an honor to partner with such an outstanding publishing house.” When asked what he specifically values about Nelson, Max added, “They epitomize integrity, quality, and creativity. I’m thrilled about our future together.” READ MORE »
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