Nelson Newsroom  |  Releases in 'December, 2010'

Archive for December, 2010

GRUPO NELSON JOINS LATISM (LATINOS IN SOCIAL MEDIA) IN FIRST VIRTUAL BOOK DRIVE LATISM ADOPTS A LIBRARY

(Nashville, TN) – Grupo Nelson joins efforts with LATISM to announce the first annual Virtual Book Drive as a way for members and supporters to unite nationally and work toward  a common goal to give US Latinos, and Latino children in particular,  access to books.

From December 20 to December 31st, 2010, Grupo Nelson and Latinos in Social Media ask you to nominate your favorite library via Twtpoll. We hope to reach our national goal of at least 500 books for a library our members choose.

Why does Latino literacy matter?  Illiteracy is linked to nearly every major socioeconomic crisis today.  Children who cannot read are statistically more likely as adults to suffer poor health, struggle in the job market, rely on government assistance, and find themselves in the criminal justice system. READ MORE »

Nelson Wins 2010 ECPA Book Cover Award

(Nashville, Tenn.) Thomas Nelson, Inc. was awarded the 2010 ECPA | dp Book Cover Award in the Large Publisher category for the book Searching for God Knows What, Revised and Updated. The win was announced December 14, 2010 at a PUBu online webinar. You can find the webinar and the winner announcement on the ECPA website. The books were judged for design integrity and matching the design to its targeted audience. Rick Hamm was the judging manager for the program.

Donald Miller’s Searching for God Knows What explores the origin and meaning of redemption in this fully revised and redesigned bestseller. Hysterically funny, wryly provocative, and disquietingly insightful, Searching for God Knows What invites readers to examine their deep need for redemption, to feel it, know it, and live like it is true in their lives. The book was fully revised and redesigned earlier this year. The new cover was designed by James Hall and art directed by Belinda Bass.

Thomas Nelson, Inc. is a leading provider of Bibles, products, and live events emphasizing Christian, inspirational and family value themes. For more information on the company and titles visit http://www.thomasnelson.com.

INSPY Awards for Wiseman and Dekker

Nashville, TN—Two Thomas Nelson authors took home wins in the first-ever INSPYs, the Bloggers’ Award for Excellence in Faith-Driven Literature.  Plain Paradise by Beth Wiseman (Amish Fiction) and Green by Ted Dekker (Speculative Fiction) stood out from an impressive list of titles nominated and short-listed.  The Inspy’s statement of purpose: Recognizing the need for a new kind of book award, the INSPYs were created by bloggers to discover and highlight the very best in literature that grapples with expressions of the Christian faith.

Thomas Nelson Launches Social Media Initiative For Independent Retailers

(Nashville, Tenn) Thomas Nelson Christian Retail Sales division announced today a two-fold initiative focusing on social media for local independent Christian retailers. The first of the two initiatives called Hot Off the Press, is aimed at assisting local retailers as they look to capture what is happening in the market place in “real time”. The second initiative is the launching of an ongoing social media presence by Thomas Nelson Independent Christian Retail Sales to communicate and partner with their independent retail customers.

Hot Off the Press is a system based application supplied by Thomas Nelson and downloaded by local retail accounts. This application will be used by Christian Retail Sales to send out updates on breaking news in the market place (such as last month’s recent appearance of Eric Metaxas on “The Glenn Beck Show”). Retailers can now learn of events like this instantly from a pop-up alert on their computers, and, if need be, can easily adjust their inventory to the proper levels by clicking on a convenient link that allows you to place on order on Thomas Nelson’s business-to-business website. Hot Off the Press will also send notices of upcoming author appearances.

Thomas Nelson Independent Christian Retail Sales has created two social media sites for retailers to come together and communicate with other retailers on facebook at TNIndies and on twitter at TNIndies. These sites facilitate likeminded retailers in assisting one another in growing their social media presence and discovering new ways to market products to customers. In addition, Thomas Nelson Independent Christian Retail Sales division hosted two webinars and trained over 125 independent retailers on how to get started using social media.

“We are opening up a line of communication that will be a “win- win” for retailers and Thomas Nelson in helping our customers increase their consumer traffic and customer base,” added Russ Schwartz, Director of Sales for  Thomas Nelson Independent Christian Retail. “In these fast changing times at retail, we all need to make sure we are adapting to meeting our customer’s needs.”

Thomas Nelson is a leading provider of Bibles, products, and live events emphasizing Christian, inspirational and family value themes.  For more information, visit our website www.thomasnelson.com.

Glenn Beck, Eric Metaxas talk BONHOEFFER on Friday Show

Special, extended interview regarding NYT best-selling bio to air Friday on Fox News at 5:00 pm EST

Eric Metaxas, author of the New York Times best-selling biography,Bonhoeffer: Pastor, Martyr, Prophet, Spy, taped an extended, 30-minute interview with Fox News and talk radio personality Glenn Beck on Tuesday that will air on Friday, December 3 at 5:00 pm EST on Fox News.  The entirety of the ratings-leading show will focus almost exclusively on the German theologian and his astounding relevance to today’s political and spiritual climate in America.

Beck urges viewers on multiple occasions to buy the book, stating“Buy this book.  You absolutely must know this man’s story.  Teach your kids about him, tell your friends.”

Published in April, the book has been included three times thus far on the New York Times best-sellers list and has received rave reviews from dozens of outlets, including the Wall St. Journal, Books & Culture, Kirkus Reviews, Christianity Today and others. READ MORE »