Bible Publisher Freshens Packaging & Enhances Shopability of Core Products

(Nashville, Tenn.) Thomas Nelson Bibles has announced plans to debut core Bible products under the Classic Series brand with new packaging starting in August 2010. The Classic Series Bibles consist of trusted New King James Version (NKJV™) and King James Version (KJV) translation text Bibles that are perfect for any church or home library. In the line customers will find favorites in four common categories: Gift, Reference, UltraSlim™, and Compact. Aside from a new branded line look, the Classic Series packaging offers all the key information to educate a customer about a particular Bible. In the event a sales associate isn’t available to assist or a customer prefers to self-shop, the packaging also clearly walks through a Bible’s features helping them find the right one to fit their needs.

“Purchasing a Bible is a very personal experience. With so many options available, we know that selecting the perfect Bible can be challenging and not every retailer can offer a true Bible selling floor environment. Guided by our consumer research, Thomas Nelson Bibles has developed the Classic Series packaging to help walk a customer through the key factors involved in selecting a Bible,” notes Carla Ballerini—Vice President of Marketing for Thomas Nelson’s Bible Group.

When it comes to shelf placement, the Classic Series line offers a classy appearance that makes shelves look crisp and clean. Whether face-out or spine-out consumers can access a sampling of the cover’s appearance and easily identifiable key features and benefits. Each Bible’s packaging color showcases the product category, and also clearly identifies one of five main consumer felt needs (Travel/Portability, Fashion, Easy Readability, Value, and Study) further assisting customers in their selection process and clerks in their re-shelving. READ MORE »

Bible Publisher Responds to Bible Customer Needs

(Nashville, Tenn.) Thomas Nelson, one of the world’s largest publishers of Bibles, will offer a Lifetime Guarantee on all of their Bibles beginning August 1, 2010, the company has announced. Regardless of binding, if a Bible fails due to manufacturing defects, customers may return it for a free replacement. If the same Bible is no longer available, it will be replaced with a Bible of the same or greater value. This guarantee applies to both English and Spanish versions as well as adult and children’s titles.

“At Thomas Nelson Bibles we believe in providing quality products that our retail partners and customers can trust. Especially when working with God’s Word we feel it’s our responsibility to uphold the utmost integrity and care. When someone purchases or suggests our Bible or Bible study titles they can do so confidently knowing that we stand behind each offering,” notes Gary Davidson, Senior VP and Group Publisher for Thomas Nelson’s Bible Group. READ MORE »