(Nashville, Tenn.) Wayne Hastings, Senior Vice President and Publisher of Thomas Nelson’s Bible Group, is pleased to announce that Carla Ballerini has joined Thomas Nelson’s Bible Group as Vice President of Marketing. Ballerini will be filling the position vacated by Audrey Kidd who left the company to serve as the Chief Operating Officer for the United Methodist Publishing House.

“The company’s mission to inspire others through God’s Word matches my personal mission,” notes Ballerini. “Thomas Nelson is a place where my Christian values and beliefs will be supported, strengthened, and utilized to fuel the professional marketing efforts for some of the most dynamic Bible and study products available today. I am excited by both the challenges and opportunities that lie ahead.”

Carla Ballerini’s experience in marketing, communications and public relations spans more than two decades of achievement with major product and service corporations nationwide.  She established Ballerini Marketing in 1992, where she created marketed materials and creative advertising campaigns for companies throughout the Southeast for which she has received numerous Addy Awards for national creative campaigns for Philips Consumer Electronics Company, Philips Business Solutions, Ski Beech, Shoney’s Restaurants, Y-12 Federal Credit Union, and others.

Prior to establishing Ballerini Marketing, she served as Senior Vice President of The Rowland Company, one of the largest public relations and marketing communications agencies in the world and a division of Saatchi & Saatchi Company PLC, London.
Carla Ballerini has directed a variety of award-winning national marketing communications campaigns including the launch of Philips’ Compact Disc Interactive (CD-i) technology; TEDDY RUXPIN, the first animated talking toy; LAZER TAG, a unique infrared light technology toy; Intelligy Corporations’ WINGS early learning program; Polaroid’s Cool Cam, Honey Hill Farms frozen yogurt and Cooper Wiring Devices’ Aspire RF and MediaSync.

“Carla’s experience offers a fresh outlook to our team” comments Hastings. “We’re excited to have her join us in our vision of offering Bible, reference, and curriculum products that inspire the world.”

Contact:    Brenda Smotherman
Publicist
tel:    (615) 902-2231
fax:    (615) 902-1132
web:    www.thomasnelson.com

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