The X and Y of Buy

(Nashville, Tenn.) Unraveling the mystery of how men and women make buying decisions just became easier with the new book, The X and Y of Buy, (Thomas Nelson, June 9, 2009) by veteran branding, marketing, and salesperson, Elizabeth Pace.

Shopping for a man’s suit? Walk right into a department store and there they are: men’s suits in every color, size, and design, all displayed together. You’re in and you’re out in plenty of time for kickoff.  Need a women’s suit?  Block out the afternoon and let the hunt begin. There are numerous stores to visit, prices to compare, and sales to check out. It’s a truth as old as time; women love the search, men love the kill.  Men and women are wired differently and smart marketers know it. READ MORE »

Best-Selling Author Dispels Depiction of a Meek and Mild Savior in The Jesus You Can’t Ignore

NASHVILLE, Tenn., April 1, 2009—Fierce.  Blunt.  Confrontational.  These are hardly words that most people would use to describe Jesus.  But the meek and mild, politically correct version of Jesus often depicted by Christians and non-Christians alike is an inaccurate portrayal of who Jesus really was, says best-selling author and pastor John MacArthur in his new book, The Jesus You Can’t Ignore: What You Must Learn from the Bold Confrontations of Christ (Thomas Nelson, July 2009, ISBN: 978-1-4002-0206-5, $22.99).

In The Jesus You Can’t Ignore, MacArthur surveys the entire public ministry of Christ, reintroducing readers to His passionate mission to make the Gospel clear and bring people into the Kingdom of God—even when it caused offence to those promoting inaccurate doctrine.  Jesus fiercely and unapologetically defended truth against the insidious hypocrites of His day. READ MORE »

The American Patriot’s Bible Incorporates Civil Rights Movement Section

(Nashville, Tenn.) The forthcoming Bible title The American Patriot’s Bible (May 2009, Thomas Nelson) takes readers on a powerful journey revealing how faith has seen American citizens through troubled times, as well as impacted the overall formation of this great nation.  Within its pages, readers will find a special section dedicated to the pursuit of equal rights which includes figures such as Dr. Martin Luther King Jr. and President Barack Obama as one of the many introspective historic articles featured in the title.

“We are experiencing change in America, and it was essential to spotlight how faith in God has been there to strengthen the activists when a monumental fight for freedom and justice was at hand,” notes Dr. Richard G. Lee who serves as the general editor for the project, as well as founding pastor of First Redeemer Church (Atlanta, GA), and speaker for the There’s Hope America ministry. READ MORE »