Nelson Newsroom

Thomas Nelson Veteran Dale Wilstermann to Lead Marketing for the Non-Fiction Trade Group

Dale Wilstermann

 

(Nashville, Tenn.) Thomas Nelson, Inc. announced today that Dale Wilstermann will lead Thomas Nelson’s Non-Fiction Trade Group as the Vice President of Marketing, effective March 2. Wilstermann has spent the last three years at Thomas Nelson, in the positions of both Vice President of ABA Religious Sales and Vice President of E-tailer Sales - where he has guided Thomas Nelson’s online sales division.  Wilstermann brings more than 15 years of sales and retail experience into the job, including extensive time at both Strang Communications and Integrity Publishers.

“Our Non-Fiction Trade Group is blessed to have someone of Dale’s caliber moving into this position,” said David Moberg, Senior Vice President and Group Publisher of Nelson’s Non-Fiction Trade Division. “We believe that, as the marketing and publicity of books evolves almost daily and continues to grow within the electronic and non-traditional mediums, Dale is the perfect person to lead and direct the continued growth of this important division within Thomas Nelson.”

Prior to joining Thomas Nelson in 2006, Wilstermann served as Vice President of Key Accounts at the aforementioned Integrity Publishing in Franklin, TN.  Wilstermann is a graduate of Oakland University in Rochester, MI, where he earned a Bachelor of Science degree in computer science.

“Thomas Nelson is one of the most innovative and inspiring publishers in the business,” said Wilstermann. “I look forward to contributing my own talent and experience to the exciting work the Non-Fiction Trade Group is already engaged in and to being a part of a team with such a promising future and tremendous growth potential.”

Wilstermann is a native of Shelby Township, MI.  His wife, Vicki, and their children, Jacob and Jordan, currently reside in Franklin, Tennessee.

 

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Thomas Nelson is a leading provider of Bibles, products, and live events emphasizing Christian, inspirational and family value themes.  For more information, visit our website www.thomasnelson.com.

 

Contact:    Jason Jones
Publicist - Business, Culture and General Interest

Tel: (615) 902-2344   

Fax: (615) 902-12129
E-mail: jjones@thomasnelson.com

 

 

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