Fastest-Selling Lucado Product in History

(Nashville, TN) — Pastor and author Max Lucado has sold more than four million units worldwide branded with 3:16—The Numbers of Hope, including one million units of the cornerstone book of the same title (released in September 2007).  Thomas Nelson and an unprecedented group of licensed partners have created and distributed a wide variety of 3:16 branded products, including booklets, greeting cards, wearable items, video resources, church musicals, and evangelistic products to name a few.  The unprecedented rate of sales for the 3:16 brand makes it the fastest-selling product in the history of Lucado’s 23-year publishing career.

“3:16 is more than a book,” explains Lucado’s long-time publisher and Senior Vice President of Non-Fiction Trade Books at Thomas Nelson, David Moberg.  “It is a mission of global proportions that invites Christians around the world to unite around the central message of our faith – embodied in the words of John 3:16.”  Worldwide product and ministry partners for the 3:16 brand include Dayspring/Hallmark, Bob Siemon Designs, SermonCentral.com, Indelible Creative Group, LifeWay Church Resources, Outreach, Lionsgate, Kerusso, LifeWay Worship, UpWords, and Ambassador Advertising.

3:16 has been featured by many prominent media outlets in 2007 and 2008.  It will be promoted heavily this fall and for Easter 2009 both in stores and via key media interviews by Max Lucado.  An Easter television special is planned for 2009 and the paperback version of 3:16 will be available in stores June 2009.

Max Lucado has more than 65 million books in print and a publishing career that has spanned nearly 25 years.  His books have been on many national bestseller lists including The New York Times, Publishers Weekly and USA Today.  He and his wife Denalyn live in San Antonio where he serves as Minister of Writing and Preaching at Oak Hills Church.

Contact:     Dave Schroeder
Director of Marketing
Tel: (615) 902-2127
Fax: (615) 902-2219
E-mail: dschroeder@thomasnelson.com

This entry was posted on Friday, October 17th, 2008 at 8:06 am and is filed under Lucado, Milestones, Press Release. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.