(Nashville, Tenn.) Thomas Nelson, Inc. announced today that If My People is #1 on the October ECPA Besteller List (Under $5) and #2 on the October Top 50 CBA Bestsellers’ list. If My People, A 40-Day Prayer Guide for the Nation is a prayer booklet to help lead believers in prayer for our country as we approach the November elections.

In addition to 40 prayers, one for each day leading up to the election, If My People includes prayers from past presidents that guided America through some of its most challenging days.  Regardless of political leaning, believers will find If My People inspiring and effective as they pray for America.   The If My People Campaign was the first campaign where Thomas Nelson Church Development opened up to Christian Retail what had traditionally been an exclusive direct-to-church campaign.

“We are thrilled with the response we have received from retail and from the churches across the country knowing that over 14,000,000 prayers will be prayed on behalf of our country,” said Gary Davidson, Senior Vice President, Christian Retail Sales andMinistry Development Group.

“We were amazed at the response of both churches and individuals to the If My People prayer guides,” commented Chuck Wallington, President of Christian Supply Inc. “We sold over 20,000 units and it helped position us once again as a resource provider to the local church for materials that bless and inspire their congregations.  They were so well done, and the non-partisan approach allowed churches to freely give them out, encouraging people of all political persuasions to pray as we enter this election season.  We are totally convinced that the sales of these guides will impact the elections this Fall.”

“We look forward to future opportunities to partner with Christian Retail in serving the church market,” concluded Beth Ryan, Vice President of Christian Retail Sales and Church Development. “The If My People Campaign revealed how working together magnifies the results for everyone and impacts many more lives.”

To learn more about If My People and the One Million People Prayer Challenge, please call 1-800-251-4000 ext. 2039 or visit www.ifmypeoplecampaign.com.

Contact:    Lindsey Nobles
Director of Corporate Communications
tel:    (615) 902-1109
fax:  (615) 902-1110
cell:  (615) 476-5984
e-mail:  lnobles@thomasnelson.com

This entry was posted on Thursday, October 9th, 2008 at 2:53 pm and is filed under Milestones, Press Release, Spiritual Growth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.