(Nashville, TN) Grupo Nelson, the Spanish division of Thomas Nelson, announced today that it will no longer participate in the Spanish Christian Book Fairs known as Expolit (Miami, FL) and Expo Cristiana (Mexico).“We have been discussing this move for quite some time,” said Vice President & Publisher, Larry A. Downs. “New market trends are forcing us to re-evaluate the expenditure of every marketing dollar; consequently, we have determined that, for Grupo Nelson, these trade shows provide very little return on a very significant investment.”

“Historically, trade shows have played an important role in publishing and bookselling,” Downs said. “Today the communication flow is constant, and we can no longer justify the enormous costs associated with these events.”

“We are also considering additional channel management strategies to support our customers. Our goal is to create relevant plans for each sales channel that will reinforce their business and their relationship with us,” concluded Downs.

Grupo Nelson will continue to be at trade shows where they believe there is a strong return – especially in growing markets, or market share trade shows. An example of this is their sustained participation at the Guadalajara Mexico Book Fair this November, where the publishing firm will showcase its products once again.

Grupo Nelson is the Spanish division of Thomas Nelson Publishers (founded in 1798), leading publisher and distributor of books with emphasis in business, culture, inspiration, Christian life, fiction and family value themes including best selling authors and with massive distribution throughout Latin America and Spain.

Contact: CLAUDIA DUNCAN
Publicist
tel: (615) 902.1871
fax: (615) 883.9376
web: www.gruponelson.com
e-mail: cduncan@thomasnelson.com

This entry was posted on Monday, July 28th, 2008 at 12:07 pm and is filed under Grupo Nelson, Industry Events, Press Release. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.