Latest Project, 3:16—The Numbers of Hope, Sells 3.7 Million Brand Units

(Nashville, Tenn.) Max Lucado, best-selling author and pastor, has signed a three-book contract with Thomas Nelson, Inc. The first of three adult trade titles will release in 2009. Thomas Nelson currently publishes 23 out of Lucado’s 24 adult trade books.

Max Lucado is pleased to continue partnering with his long-time publisher: “Teaming up with Thomas Nelson brings me such joy and excitement,” said Lucado. “It is an honor to partner with such an outstanding publishing house.” When asked what he specifically values about Nelson, Max added, “They epitomize integrity, quality, and creativity. I’m thrilled about our future together.”

Thomas Nelson is equally enthusiastic about the ongoing relationship. “Month after month, Max continues to be a publishing phenomenon with a consistent track record of bestsellers in multiple product categories,” stated Michael S. Hyatt, President and CEO of Thomas Nelson. “We are honored to, once again, extend our publishing partnership with a multi-book publishing agreement. Max’s love of words and his love for God are evident in every book he writes.”

Max Lucado’s latest trade book release, 3:16 – The Numbers of Hope, which debuted in September 2007 has now sold 3.7 million brand units. Thomas Nelson and an unprecedented group of licensed partners have created and distributed a wide variety of 3:16 branded products. Product and ministry partners include UpWords, Ambassador Advertising, Dayspring/Hallmark, Bob Siemon Design, Indelible Creative Group, Outreach, SermonCentral.com, Lionsgate, Kerusso, LifeWay Church Resources, and LifeWay Worship.

“3:16 is more than a book,” explains Lucado’s long-time publisher and Senior Vice President of Non-Fiction Trade Books at Thomas Nelson, David Moberg. “It is a mission of global proportions that invites Christians around the world to unite around the central message of our faith – embodied in the words of John 3:16.”

Max Lucado has more than 50 million books in print and a publishing career that has spanned nearly 25 years. His books have been on many national bestseller lists including The New York Times, Publishers Weekly and USA Today. He and his wife Denalyn live in San Antonio where he serves as Minister of Writing and Preaching at Oak Hills Church.

Contact: Dave Schroeder
Director of Marketing
Tel: (615) 902-2127
Fax: (615) 902-2219
E-mail: dschroeder@thomasnelson.com

This entry was posted on Monday, July 14th, 2008 at 12:29 pm and is filed under Corporate Releases, Lucado. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.