Nashville, TN – “We are all salespeople! Whether we are aware of it or not, we are constantly selling something. Entrepreneurs sharing business opportunities with others, parents persuading their children to adopt the proper values and principles to be successful in life, professionals offering their skills and talents—they are all selling.” This is the main idea in Dr. Camilo Cruz’s new book, Secretos del vendedor más rico del mundo, (Salesman’s Secrets) published by Grupo Nelson.

Selling is not limited to the simple presentation of products, as many believe, but rather it has to do with the way we communicate our ideas, offer our services or introduce our talents and professional skills to others. And though this book is primarily aimed at people involved in sales, it contains universal concepts that are applicable for achieving success in any area of life.

Dr. Camilo Cruz is known as one of the most dynamic and influential writers and speakers in the Americas regarding the topics of human development, successful business enterprise, and leadership. With more than twenty six books published and more than a million copies sold, he is one of the most prolific Latino writers in the United States. His book, La vaca (Once Upon a Cow) received the Latino Book Award as the best self-help book written in Spanish in the United States and has been translated into more than twelve languages.

Entrepreneurs and business executives from companies such as Wal-Mart, Goodyear, AT&T, and Coca-Cola attend his conferences every year in search of ideas and strategies to help them expand their markets and increase their sales.

In Secretos del vendedor más rico del mundo, Dr. Camilo Cruz offers specific strategies and principles for communicating our ideas more effectively, becoming more persuasive in our business presentations, and successfully answering the most common objections from clients and prospective buyers.

Each chapter in the book introduces a vital principle of success in the art of selling: “We Are All Salespeople”; “Time, Our Most Valuable Resource”; “Learning the Success Principles in Selling”; “The Two Stages of the Selling Process”; “Relationship and Manners with Clients”; “Why Clients Don’t Buy”; “When You Talk, Your Whole Body Talks”; “The Benefits of the Product and the Services to the Client”; “The Time to Close the Sale”; “The Sale After the Sale”.

Cruz states: “My objective is for us all to understand that the attitudes, abilities, and skills to be extraordinary salespeople are already within each one of us and that all we have to do is to learn to identify them and decide to develop them. The only difference between the great salesperson and the mediocre one is that the first is willing to do everything that the second won’t. I don’t have the slightest doubt that these ten secrets are the road to a highly productive career in the field of sales.”

To learn more about Dr. Camilo Cruz please visit www.camilocruz.com

Secretos del vendedor más rico del mundo
Dr. Camilo Cruz
Published in Spanish
Available: May 27, 2008
ISBN-13:978-1-6025-5148-0
Price: $14.99
www.gruponelson.com

Contact: CLAUDIA DUNCAN
tel: (615) 902.1871
fax: (615) 883.9376
web: www.gruponelson.com
e-mail: cduncan@thomasnelson.co

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