Nelson Newsroom  |  Releases in 'April, 2008'

Archive for April, 2008

3:16 The Numbers of Hope Resource of The Year Outreach Award Winner

3:16 The Numbers of Hope

(Nashville, TN) Outreach Magazine announced in its May/June 2008 issue that the 3:16 family of products (Thomas Nelson) has been named Outreach Resource of the Year for 2007. Outreach Magazine noted “With an unprecedented number of entities promoting the 3:16 campaign, inspired by Max Lucado’s book 3:16 The Numbers of Hope, it should be no surprise that we found it to be the 2007 resource with the biggest impact on evangelism and outreach in America-and the greatest potential to continue that impact.” Outreach Magazine, published by Outreach Marketing, presents annual awards for the best Christian evangelism resources in a number of categories along with one Resource of the Year. Outreach Marketing is one of the licensing partners of 3:16 product, creating banners, note cards, and many other resources.

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Nelson Veteran Joe Powers to Retire

Joe Powers(Nashville, Tenn.) Thomas Nelson, Inc. President and CEO Michael S. Hyatt announced today that Joe Powers will retire from his post later this month. Powers, who announced his retirement in July of 2007, served as the company’s Chief Financial Officer until last November when he transitioned into the role of Executive Vice President of Strategic Development. Powers will continue to act as a financial and tax consultant for Thomas Nelson through July of 2009.

“Joe has been a valued member of the Thomas Nelson leadership team for almost forty years,” said Hyatt. “He was instrumental in helping Sam Moore build Thomas Nelson into the world’s largest Christian publishing company. He is an astute businessman, a wise mentor, and a dear friend. He will be greatly missed.” READ MORE »

The Word of Promies Audio New Testament Youth Edition Announced

Accomplished Young Star-studded Cast Brings the New Testament to the Wired Generation

Word of Promise for Kids (Nashville, Tenn.) A whole generation is missing the truths of the Bible. According to a Barna survey of professing Christians, many young Christians today don’t believe in some of the very foundations of the faith. Many do not believe that Satan is real, that Jesus was sinless and the Bible is all true. On top of that, the study also found 43% of Christians who accept Jesus as their Savior do so before reaching the age of 13, and 64% before turning 18.

Because of these staggering facts, Thomas Nelson, Inc., the world’s largest publisher of Bibles, announced that they will be releasing an audio Bible production of The New Testament entitled The Word of Promise: Youth Edition in association with Falcon Picture Group (FPG).

“We have to meet tweens with the Bible where they are, and unfortunately they’re not reading,” said Dan Lynch, Vice President of Family Entertainment at Thomas Nelson. “Youth today are into audio, video and gaming. We are creating a Bible that will appeal to their media driven lifestyle.” READ MORE »

Thomas Nelson Changes Trade Show Strategy

(Nashville, TN) Thomas Nelson announced today that it will not be participating in Book Expo America (BEA) 2008 and the International Christian Retail Show (ICRS) 2008. “We have been discussing this move for some time,” said President & CEO, Michael S. Hyatt. “But the current economic downturn is forcing us to re-evaluate the expenditure of every marketing dollar. We are committed to doing our best to support our products and distributors with marketing expenditures that result in greater sales. And we have determined that, for Thomas Nelson, these trade shows provide very little return on a very significant investment.”

Last weekend, Thomas Nelson hosted its inaugural “Open House” at the Music City Sheraton in Nashville, Tennessee. The publisher’s top 100 Christian retail accounts attended the two-day, two-night conference designed to arm participants with a better understanding of industry trends and merchandising strategies, while inspiring their relationships with God. The event also allowed for renewing friendships with other retailers and the Thomas Nelson family. READ MORE »

Tim McGraw and Tom Douglas to Pen First Children’s Book

Thomas Nelson to publish new book My Little Girl about the special bond between a father and daughter

My Little Girl(Nashville, Tenn.) Thomas Nelson’s Children’s Division is proud to announce the acquisition of Tim McGraw and Tom Douglas’s first children’s book, My Little Girl, with a forward by Faith Hill, to be published in October 2008.

As a music superstar, Grammy award winner, movie star, husband and busy father of three daughters, Tim’s first priority has always been his family. It was this sentiment that brought Tim and Tom to write the hit song, “My Little Girl”. McGraw’s beautifully illustrated book is a delightful reminder that even ordinary days can be spectacular when you spend them with the ones you love. READ MORE »