Over 7,000 copies of 3:16 were sold at the 3:16 Live and Women of Faith National Conference in San Antonio, Texas.

(Nashville, TN) More than 2 million branded products from the 3:16–The Numbers of Hope line have been sold as of January 31, 2008. All products are based upon the bestselling book by Max Lucado, 3:16–The Numbers of Hope, which released from Thomas Nelson on September 11, 2007.

“3:16 has repeatedly exceeded expectations and is continuing to grow in 2008,” says David Moberg, Senior Vice President and Group Publisher at Thomas Nelson. “The level of excitement from Nelson and its exceptional partners is unprecedented. 3:16-the movement-is just starting.”

Since September 2007, Thomas Nelson Inc. has sold more than 1.5 million units of its own branded 3:16 product including the hard cover book, evangelistic booklet, group study resources, Bible products, and children’s and youth book releases. And another half-million 3:16 products have been sold by 3:16 licensees including Kerusso, Indelible Creative Group, LifeWay Church Resources, LifeWay Worship, Hallmark/Dayspring, Good News Publishers, Bob Siemon Designs, Outreach Marketing and others. Additionally, churches both in the United States and worldwide are adopting the 3:16 message through significant direct to church sales and ministry initiatives.

3:16–The Numbers of Hope is currently licensed in 18 languages with more languages expected to add in 2008. Larry Downs, Vice President and Publisher of Grupo Nelson, the Spanish division of Thomas Nelson noted: “The message of 3:16 reaches out to all peoples. We’ve been particularly pleased with the response from Spanish speaking communities worldwide.”

On Friday, February 8, more than 13,000 people attended a special “3:16 Live” event at the Alamo Dome in San Antonio, Texas. Max Lucado spoke on the message of 3:16. The event featured artists including Michael W. Smith, Travis Cottrell, Mandisa, Sandi Patty, and Anthony Evans as well as dramatist Nicole Johnson. After the event, hundreds of attendees waited for hours for Lucado to personally sign books.

Max Lucado’s 3:16 message has been featured in a wide variety of media including “Fox & Friends,” “ABC News,” “The Hour of Power,” USA Radio Network, Texas Monthly magazine, Guideposts magazine, HomeLife magazine, and Christianity Today magazine.

For more information on 3:16 or Max Lucado, visit, www.ThreeSixteen.net or www.MaxLucado.com. With more than 50 million books in print, Max Lucado’s titles are read worldwide in more than 20 languages. Christianity Today magazine dubbed Lucado “America’s Pastor,” and Publishers Weekly, the general market publication for books and bookselling, recently proclaimed “there aren’t many authors bigger than Lucado.” In 2005, Reader’s Digest recently called him “America’s Best Preacher.” His books are regular fixtures on national bestseller lists including The New York Times, USA Today and Publishers Weekly. Lucado has been featured in a wide range of media, including USA Today, “Fox & Friends”, “Larry King Live” and “NBC Nightly News,” and has spoken at the National Prayer Breakfast before the President of the United States.

This entry was posted on Tuesday, February 19th, 2008 at 1:42 pm and is filed under Corporate Releases, Lucado, Milestones, Press Release. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.