(Nashville, TN) Sales figures from the final quarter of 2007 have revealed that 3:16: The Numbers of Hope, which released on September 11th, 2007, is selling at a faster rate than all previous Max Lucado books. This statistic is particularly notable given the fantastic sales records Lucado releases have garnered over his almost 30 years of writing. Sales momentum for 3:16 has been building since release and the surge was further fueled by the increased store traffic during the holiday season.

Mark Schoenwald, Chief Sales Officer at Thomas Nelson indicated that, “The initial sales performance of the 3:16 trade book has exceeded our expectations which were aggressive to begin with. We are excited about the future as we look forward to continued strong results over the long term. There is no more universal and evergreen message than 3:16 and we believe this book’s best days are ahead, as individuals and churches around the globe are renewed once again by these life changing numbers of hope.”

Anticipated sales in 2008 are even greater and 3:16 is also on pace to become the highest selling book of Lucaod’s career. 3:16 was the first Max Lucado and Thomas Nelson book to be released with a first printing of 1 million copies.

Thomas Nelson has been joined by a cadre of exceptional partners who believe in the greater movement of 3:16 and have released products and resources designed to support this initiative. Included in these efforts are Kerusso, Indelible Creative Group, LifeWay Ministry Resources, LifeWay Worship, Dayspring, Good News Publishers, Bob Siemon Designs, Outreach Marketing and others. Additionally, churches around the world are adopting the 3:16 message as evidenced by the large number of translations already in place for the book - well over one dozen. For more information please visit www.ThreeSixteen.net and www.MaxLucado.com.

With more than 50 million books in print, Max Lucado’s titles are read worldwide in more than 20 languages. Christianity Today magazine dubbed Lucado “America’s Pastor,” and Publishers Weekly, the general market publication for books and bookselling, recently proclaimed “there aren’t many authors bigger than Lucado.” In 2005, Reader’s Digest called him “America’s Best Preacher.” His books are regular fixtures on national bestseller lists including The New York Times, USA Today and Publishers Weekly. Lucado has been featured in a wide range of media, including USA Today, “Fox & Friends”, “Larry King Live” and “NBC Nightly News,” and has spoken at the National Prayer Breakfast before the President of the United States.

3:16 - The Numbers of Hope
By Max Lucado
Released September 11, 2007
Thomas Nelson Publishing
Hardcover, ISBN 10: #0-8499-0193-6, ISBN 13: #978-0-8499-0193-5, $24.99
256 pages, 6 1/8 x 9 1/4
Religion/Christianity/Christian Life
www.maxlucado.com
www.threesixteen.net

Contact:
Dave Schroeder
Director of Marketing
tel: (615) 902-2127
fax: (615) 902-2340
dschroeder@thomasnelson.com

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